GPS Apps
Cabrera Technologies Inc., a startup based in Ontario, Canada, is revolutionizing on-demand services for both customers and enterprises. Its SaaS product is designed to address challenges in on-demand service delivery and employment within the service industry, offering innovative solutions to streamline operations and improve outcomes.
Business Opportunity
In today’s evolving and competitive environment, finding the right skilled individual for a service or searching the right candidate for a job is a significant pain area. Many on demand services and job portals have emerged to solve the need, but people and Companies are experiencing new challenges like saving time, achieve cost efficiency, and to short-list qualified workers/candidates in limited time. In the market do have features such as instant interview process, which is much faster and convenient than the traditional method however, there is no innovative, forward-thinking platform integrated with the latest technology.
My Contribution
Role: Lead Designer and was later promoted to UX Manager within the startup, reflecting my deep involvement and contributions to the product's success.
My role extended beyond design, engaging closely with stakeholders, marketing teams, and venture capital funding efforts.
I played a pivotal role in the entire process, including product discovery, ideation, and strategizing for branching and extending the product to meet evolving business needs.
Market Study
Various staffing solutions from Canada and India were contacted to know the day to day activities and expectations. Many people were interviewed who would require on-demand services to know their pain points as there were many influencing parameters including the pay, hours, project, contract, labor, location and geography.
Flood Doctor, Toronto, Ontario, Canada
Flood, Mold, Asbestos, Fire Restoration / Construction, Waterproofing / Servicing the Insurance Industry
Seniority Limo's, Toronto, Canada
Limousine services
PackOut Systems, Ontario, Canada
Content Technicians for Flood Mitigation & Restoration
Secure Carpet and upholstery services
Commercial Carpet and upholstery maintenance
User Base
Workers
Construction, Movers, Packer, Flood technician, Painter, Renovators, Plumbers, Flooring & Tiles, Wood workers, Gardeners, Grass movers
Job seekers
Engineers, SDE, PM’s, Designers, SEO, Digital marketers, Product stragetist, Analyst, Accountant
Customers
House owners, Contractors, Workforce Agency, Builders, Movers & PackersHouse owners, Contractors, Workforce Agency, Builders, Movers & Packers
Employers
Agencies, Companies, Enterprises, Startups
Processing Information
Interviews were conducted with workers and customers to know the understanding and differences in thought process to know what each wanted and what they agree and disagree.
Based on service provider and service required
Worker – In need of job, task, gig
Customer – In need of worker for task - plumbing, flooring, tiling, wood works
Based on Task duration
Project based – need for resource till the completion
Hourly job – need for resource based on duration
Day job – need for resource for entire day
Contract job – need for resource by a an agency
Full time job – need for resource by a independent service provider
Based on pay type
Hourly pay – paid by hour
Daily pay - paid by day
Fixed pay – paid by project/task
Monthly pay – paid by end of 2 weeks/15 days
Based on Hirer type
Employee – White/grey collar job holders who mostly work for companies
HR – These executives hires employee for their companies or other companies
Freelance/Individuals – Individuals with skills ranging from soft, technical, scientific, artistic, executive and legal experience
Competitors
Ondemand Serivces
Hiring Serivces
Uncovering Bottlenecks
Problems in finding workers for task and project wise:
-
Expensive and unreliable
-
Time Consuming and disorganized
-
Hard Scheduling
-
No flexible methods of payment
-
Skilled labor shortage
-
No real time tracking of work progress
-
Little to no service on the go
Problems in process of finding Employees for full time:
-
Assessing and selection process is time consuming
-
Attracting qualified Candidates for open position
-
No time saving remedy for volume hiring
-
Online applications take long to fill for job seekers
-
No instant contact platform between employers with employees
-
No live instant interviews with video
Primay Personas
Evolving Ideas
On-demand Serivces
Hiring Serivces
User flow & Task Analysis
Ideation & Wireframing
Design, Iterate, Repeat
Mockups
Customer App
Worker App
GPS Employ
