Skill-Lync
SkillLync, a Y-Combinator-funded startup, specializes in providing industry-ready courses for technology students pursuing Bachelor's, Master's, and Engineering degrees. The platform caters to disciplines such as Mechanical, Civil, Mechatronics, Robotics, Computer Science, and Data Science. Its learning materials are utilized by B2B, B2C, and B2A segments, including reputed universities and companies worldwide.
Business Vision
To enhance the visibility of the Projects and making it commercial and to enhance Workshop and blogs to attact new customers in both B2B & B2C space. As many graduates are interested in the projects and would like to explore projects that could help them in academics and showcasing it in placement. The outcome is to extend leads that come from projects, workshops and blogs. Courses was not considered as it has challenges of its own with various parameters influencing it.
My Contribution
Role: Lead Product Designer
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I actively participated in all stages of discovery, ideation, testing, and implementation.
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The process was meticulously documented, including comprehensive reports, presentations, and metrics that outline the journey, key findings, and the rationale behind design decisions.
Challengs & Hurdles
Exploring the solution
Design Process
UX reasearch, Analytics and Navigation would be used to achieve target with technical and time limitation. Design is done only for picked version without considering the overall product, Information Architecture, Navigation are not changed.
User path
Analytics Data
70%
Interested in Placements and Companies
5%
Allmost none of the first time users used blogs
67%
Users mostly used to browse the website
20%
Users presence on Projects and mostly from Mechanical Dept
Clarity Data
Design Strategy
Building Trust
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Social proof
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Success Stories
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Partners thoughts
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Participants experience
Instant Benefits
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Referral reward
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Loyalty discount
Content Strategy
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Content directing outcomes
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Creating Emergency
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Skills required for specific placement
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Targeted Placements
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Relevant experience and exposure.
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Approved content sharing facility on social media
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Using available content, Only structural change