ABOUT

Balaji's a User experience designer with 16+ years of experience in User experience for web, Embedded and mobile with Aviation, Logistics, Staffing, On-demand services, Healthcare, Education and Entertainment domains for U.S and Europe clients for B2B & B2C.

Experience in Discovery and Requirement gathering from Product owners, Product managers and key stakeholder.

Proficient in creating low and high-fidelity prototype for hybrid and native applications in Agile & Lean environment.

Expert in accessing competitive analysis, use cases, user flow, personas, scenarios, task flows, navigation, Information Architecture, wireframe, prototype, Mock up, heuristic evaluation and usability testing for web and mobile application.

Eager to solve problems and create simple, intuitive & efficient solution for users, Loves to collaborate with various stakeholders involved and influence the real problem. As the saying goes "One cannot design a good user experience but definitely, Can design for Best experience". Happy to speak with users and business owner for materialising ideas to products. There is always better way to approach a problem and you will find more than one solution, we just need to look for it.

When not designing I love Music the harder the better, cooking, gardening, walking, art, technical direction and the list goes on.

Skills

User Centred Design
User Experience Design
Personas
Visual Mock-ups
Wireframes and Prototypes (Low-High Resolution)
Discovery and Ideation
Storyboarding
Information Architecture
Interaction Design
Heuristic and Competitive Analysis
Usability
Data Visualization and Analysis

Expert in

Various aspects of User Experience fundamentals - Requirement Analysis, Personas, Strong conceptualization, Wireframes, Prototyping, Information Architecture, Project Management, Heuristics, Interaction Design, Usability Testing, Data Visualization and Data Analysis.